For B2B SaaS sales teams on HubSpot
Call coaching and deal reviews for teams of 5 to 15 reps
Echometric is an AI agent that reads the call transcripts you already have. It scores every call against your playbook, writes deal-risk notes into HubSpot and sends you a weekly coaching digest, billed monthly.
- 01
Playbook scoring
Discovery depth, next steps and objections, on every call.
- 02
Deal-risk notes
Written into the HubSpot deal after each call.
- 03
Weekly coaching digest
The top 3 coaching moments per rep, with timestamps.
- 04
Monthly billing
No platform fee and no multi-year contract.
Every call scored against your sales playbook.
Echometric reads each transcript and scores it against the playbook your team already uses, whether that’s MEDDIC, BANT or your own. Each score shows the moment in the call it came from.
Discovery call with a logistics company
“We need better reporting, mostly.”
“Got it. Let me show you our dashboards.”
Coach: ask what bad reporting cost them last quarter before you demo.
Deal-risk notes go into HubSpot after every call.
When a call’s transcript comes in, Echometric checks the deal for a missing decision maker, no timeline or a competitor mentioned, and writes a short note onto the deal.
11calls scored
7deals updated
3risks noted
This week’s risk notes:
-
Decision maker
Harbor · discovery call, Monday
Only the ops lead joined. Nobody who signs off on budget has been on a call yet.
-
Timeline
Northwind · demo, Tuesday
No date or deadline came up, and the call ended on “send me something”.
-
Competitor
Brightline · pricing call, Wednesday
The buyer mentioned they’re also talking to a competitor, 24 minutes into the call.
A note on the deal
Written onto the HubSpot deal after each call.
Three risks to watch
A missing decision maker, no timeline, or a competitor mentioned.
Read where you work
Reps and managers see the notes in HubSpot, next to the deal.
Scores from your first day if your calls are already recorded.
Echometric pulls past recordings from Zoom, Google Meet, Fathom or Fireflies, so there’s something to read on day one. Teams that don’t record calls yet wait one or two weeks.
-
Setup
Connect your recording tool and HubSpot.
- Zoom, Google Meet, Fathom or Fireflies
- Your playbook, such as MEDDIC or BANT
-
Day 1
Past calls are pulled and scored.
- Recordings you already have
- Scored against your playbook
-
After each call
Risk notes land in HubSpot.
- Written onto the deal
- Decision maker, timeline, competitors
-
End of week 1
Your first coaching digest arrives.
- Top 3 moments per rep
- Each with a timestamp
How small teams review calls today, and where Echometric fits.
Users report Gong costing a 5-rep team roughly $12,000–18,000 in its first year, billed up front, so teams under 15 reps are often priced out and managers coach from memory. Sybill, Avoma, Attention, tl;dv and Fathom also target smaller teams. Echometric leads with playbook scoring and deal-risk notes written into HubSpot.
Early access
5–15 reps
B2B SaaS on HubSpot, Seed to Series A
For founders and heads of sales running a small team.
- Calls recorded in Zoom, Google Meet, Fathom or Fireflies
- Value from day one if your calls are already recorded, or after a week or two if you start now
- Billed monthly, with no platform fee or multi-year contract
Questions about call coaching with Echometric.
Echometric works on the transcripts from Zoom, Google Meet, Fathom and Fireflies. It doesn’t add a recording bot of its own to your calls.
If your calls are already recorded, you get scores and risk notes from day one. If not, start recording in one of those tools and expect one or two weeks before there’s enough to work with.
Each call is scored against your playbook, such as MEDDIC, BANT or your own. That covers how deep discovery went, whether a next step was agreed and how objections were handled.
After each call Echometric writes a short deal-risk note onto the deal, for example a missing decision maker, no timeline agreed or a competitor mentioned.
You pay monthly. There’s no platform fee and no multi-year contract.
Gong covers recording, coaching and deal reviews, and users report annual contracts with a platform fee. Sybill, Avoma, Attention, tl;dv and Fathom also target smaller teams, and Fathom and Fireflies are adding coaching and CRM features. Echometric works on the transcripts you already have, scores each call against your playbook and writes deal-risk notes into HubSpot, billed monthly.
Founders and heads of sales at B2B SaaS companies with 5 to 15 reps, using HubSpot, from Seed to Series A.
We’re setting the monthly price with our early-access teams. Join the waitlist and you’ll see it before you commit to anything.